7 Tips to Help Nail Your Elevator Pitch

In an era of increasingly short attention spans, it is important for start-up entrepreneurs to refine their “elevator pitch” or 2-minute speech on their business. The audiences might include potential investors, prospective customers, people who are being recruited or strategic partners.

At the first event in the Empress.world Fall 2017 Business Innovation Series a panel of venture capitalist offered tips on how to do this.


The panel included Byron Ling from Primary Venture Partners, Meghan Cross from Red Bear Angels, Sally Jin from Seed Invest and Todd Breeden from Kiwi Venture Partners.

They offered the following advice to a group of founders who pitched that night:

  1. Explain right upfront what you do / how you do it / show it (if you can) / explain why it is a good business opportunity.
  2. Focus on numbers and key business milestones as well as notable accomplishments – like SKUs and Revenue Targets.
  3. Don’t define yourself by your competition, but do have a good sense of your competitive space.
  4. As the founder – emphasize your relevant business experience.
  5. Know the size of your addressable / primary target market(s).
  6. Be careful not to say: “there’s nothing like this” – instead focus on what makes your business model unique.
  7. Have a checklist of key points you want to make, and then cover all of them.

A special thanks to the founders who pitched at the event, including: Helena Fogarty from MI OLA swimwear – sexy bathing suits that stay on; Victoria Flores from Lux Beauty Club – luxury hair extensions at affordable prices; Jean Poh from Swoonery – a luxury marketplace for designer fine jewelry; Kash Vyas from Perfitly – a 3D visualization solution that revolutionizes how people shop for clothing online; and Om Kundu from InSpirAVE – a social e-commerce platform that inspires people to multiply their savings and afford big purchases.

The event was sponsored in conjunction with District Cowork and and the Arlo Hotel NoMad in New York City.